Artist:Harif Guzman MOMA Moscow 2021 Title: Three Amigos Mixed media on canvas
Artist:Harif Guzman
MOMA Moscow 2021
Title: Three Amigos

WELCOME TO THE SOHO ART’S CLUB

When you buy an NFT from one of our artists, you’re not simply buying a static JPEG or a piece of speculative art. You are gaining membership access to a club whose benefits and offerings will give you access to events and our international art community. Your Art work will serve as your digital identity, and open digital doors for you which will allow you to connect with other members at the Soho Arts Club.

Our Mailing list will be activated on November 30th 2021 for the NFT & Defi Conference in Miami. This project will be hosted on the Dapper Labs platform using Flow Block Chain Technology.

CHANGE THE WORLD THROUGH ART, FILM, FASHION AND DESIGN. TO BECOME THE ONE & ONLY CONCEPT SPACE, MEMBERSHIP & CREATIVE EPICENTER OF OUR KIND. TO GENERATE A STEADY REVENUE STREAM & BUILD A CLIENTELE OUT OF CONSISTENTLY SATISFIED CUSTOMERS. TO PROVIDE A CURATORIAL PLATFORM FOR EVENTS, EXHIBITIONS & PROJECTS THAT EXPAND UPON THE CONVENTIONAL FORMAT THROUGH COLLABORATIONS.

This is the landscape in which brands find themselves. And only those that embrace it will discover their full potential. WE derive from New York & instigate on a worldwide spectrum through video content of the creatives showcased at Soho Arts Club. WE were created on the belief that WE are the only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. Technology is exponentially changing our world and as a result media is no longer controlling the conversation, consumers do. Consumers will only continue to become more empowered. More in control of what they see, more able to spread ideas and bring their own voice to a brands message. SoHo Arts Club optimizes all WE do against them. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium. SoHo Arts Club empowers & liberates the consumer through our ideas. We are not an agency. We will not conduct business practices as usual.

We will create, innovate & challenge conventional thinking. We are an idea factory & content generation menagerie. Our raw materials consist of media & culture. There is no preexisting template for what we have cultivated. If you like repeating yourself and being predictable, you should stop reading now. In fact, we are obsessed with making ourselves stand out from the rudimentary & ordinary.

We make things to be taken personally. To delight. To amaze. To mesmerize. To turn the jaded, into believers. And the desensitized into the sensitive. We exist to make people feel something-again. To bring art & culture back to SoHo because it was priced out due to sky-rocketing real-estate prices. It might be a film, or an image, or an experience. Whatever sparks debate & seizes imagination is what we’ll make. We make art that provokes the senses of consumers & that simply works above & beyond.

WE ARE RIDING THE WAVE OUT OF SOCIAL MEDIA & INTO INTERACTIVE & IMMERSIVE.

OUR VISION

Our objective is to keep the art & culture alive in the space by empowering young creatives, SoHo Arts Club is a platform for innovation in contemporary arts & an incubator for cross-disciplinary collaboration. Our diverse programming is designed to support cultural innovators & engage our community in productive dialogues. Emphasizing multi-disciplinary experimentation, artists, designers & members collaborate to produce creative work & social change. In order to nurture & support arts & culture, we need you! This is done by helping make SoHo Arts Club a social hub for the inception and dissemination of ideas captured through moving image.

SOHO ARTS CLUB HOSTS & PATRONS WILL BE ABLE TO SHARE EXPERIENCES & EXQUISITE DETAILS THAT RESONATE ON A WORLDWIDE SPECTRUM

THE SPACE REPRESENTS AN INSPIRATIONAL VISION OF HUMANITY & THE CULTURE, AS WELL AS SOCIETY, IN WHICH WE ARE ENTHRALLED WITHIN THE CONFINES OF MANHATTANS URBAN SPRAWL. SOHO ARTS CLUB EMBODIES AN ENTIRELY NEW MODEL FOR CREATING PUBLIC ART & CREATIVE EDUCATION THROUGH VIDEO INTERVIEWS.

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SOHO ART’S CLUB logo

A NEW FORMAT FOR A NOMADIC STUDIO SPACE FOR ARTISTS, SOHO ARTS CLUB CREATIVE CENTER FOR ART & INNOVATION RESIDENCY PROGRAM STRIVES TO SUPPORT THE DIVERSE PRACTICES OF EMERGING ARTISTS, DESIGNERS & INNOVATORS. A FUNCTIONING STUDIO SPACE HOSTS THE ART/DESIGN INITIATIVE, VIA A WORLD-CLASS TEAM OF ARTISTS-IN-RESIDENCE THAT IS OPEN TO THE NEW EMERGING TALENT & RESIDENT ARTISTS FOR COLLABORATION & EXPERIMENTATION. THIS IS AN IMMERSIVE ENVIRONMENT THAT ENCOURAGES RESIDENTS TO DEEPEN THEIR ARTISTIC & DESIGN PRACTICES AS WELL AS A COLLABORATIVE CONTEXT IN WHICH TO ENGAGE IN A CROSS-DISCIPLINARY EXCHANGE OF IDEAS.

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